OUR DESIRE
The Obvious brand was created as part of our quest for new olfactory elegance and a new understanding of luxury: a luxury embedded in simplicity which takes environmental issues into account, an essential component.
OUR DESIRE
The Obvious brand was created as part of our quest for new olfactory elegance and a new understanding of luxury: a luxury embedded in simplicity which takes environmental issues into account, an essential component.
These perfumes are modern, reflecting a society made up of new consumers who are aware of the world around them, exacting with the products they purchase and looking for distinctive fragrances. Our perfumes also match today’s wardrobes and lifestyles: simple, high-quality, original and casual. Less is more… This is Obvious!
THE CREATOR
David Frossard has spent more than twenty years developing creator-driven perfumes.
Committed to constantly improving the sector, David invented Obvious as a luxury perfume brand that meets the requirements of our modern lives, blending simplicity and elegance in self-respect and environmental protection.
Keen to experience the world of the perfumer?
Gather round with a glass of champagne, gourmet snacks & immerse yourself in exotic ingredients.
Curious about a fragrance ?
For the price of an old fashioned stamp we will send you a Spritz of any of our scents. Each is sealed in an aroma pouch - so order as many as you like!
HOW DELIGHTFUL
What is your signature perfume style?
Book a dedicated hour with our 'nose' Brendan Dal Covito who will take you on an unforgettable aromatic journey to discover your perfume personality.
Keen to stay in touch and find out what's happening? Voila!