ROBERT PIGUET | V
(Formerly known as “Visa”)
Originally created in 1947 as a celebration of travel and exploration punctuated by the end of World War 2, V was re-introduced in 2007 and has quickly regained its classic followers.
V de Robert Piguet opens with an initial exotic sweetness of ylang-ylang that embraces luscious bergamot and pear. Sumptuous layers of rose, white peach and cinnamon unfold in the warm heart, hinting at the scent’s sultry demeanor. In an unforgettable finale, the juxtaposition of milky sandalwood and gourmand leather evokes a tempting delicacy.
Faithful to Robert Piguet’s original concept, but with a few new charms of its own, V de Robert Piguet is exciting and seductive like an unexpected romantic journey.
A gourmand leather accord
Born in 1898 to a prominent banking family in Yverdon, Switzerland, Robert Piguet’s passion for fashion design demonstrated itself early on. At 17, in the face of heavy opposition from family, he left Yverdon for Paris where he studied under the legendary houses of Redfern and Poiret.
In 1933, after completing his training, Piguet opened his own atelier on Paris’ Rue du Cirque. There he became known for the delicacy and reserve of his morning and afternoon dresses, a certain flamboyance of color in clothes for evening, and for the perfect cut of his thin grey flannel suit. Every collection was a reflection of his infallible eye, refined simplicity, and the quality that most defined Piguet—elegance—in style, character, and inspiration.
Charming and aristocratic, a connoisseur of literature, painting, and the decorative arts, Piguet’s success and reputation in Paris continued to flourish. He surrounded himself with Paris’ fashion elite as well as a host of the most notable artists of the time including Jean Cocteau, Colette, and Jean Marais. In 1938, to the delight of all of Paris, Piguet unveiled his crowning glory—The House of Robert Piguet—at the Rond-Point des Champs-Elysee, one of the city’s most prestigious addresses.
It was during the years at Rond-Point that the most enduring aspects of Piguet’s legacy took shape; first, as the master who trained the eyes of couture’s most recognized names, and second, as the man that forever changed the world of fragrance.
“Robert Piguet taught me the virtues of simplicity through which true elegance must come,” wrote Christian Dior who years earlier, was a penniless artist who would eventually become one of Piguet’s most celebrated “stagiares”. Other names that trained at The House of Piguet read like a who’s who of haute couture including Hubert de Givenchy, Marc Bohan, Pierre Balmain, and James Galanos.
But while Piguet’s impact on fashion is indisputable, it is his fragrance legacy that has made him legendary. Working with perfumer Germaine Cellier in the late ‘40s, it was Piguet’s Bandit and Fracas that acted as the watershed to a new era in perfumery. These were said to “have a particular feel very characteristic of his trademarks: strict adherence to good taste, true luxury, a horror of the commonplace and an innate sense of seduction.”